Fruit & Veg City’s new concept in food retail has hit the Southern Suburbs of Cape Town with the opening of their Food Lover’s Market store in Claremont in 2008. The new Fruit & Veg City Food Lover’s Market is the sister store of the stylish Food Lover’s Market in the Icon building in Cape Town, and customers can expect the same quality food experience.
The Food Lover’s Market, Cavendish has been described as a “theatre of food” where every element combines to create a unique food experience. They have both an upstairs and downstairs area where customers are treated to a rich diversity of gourmet cuisine. The downstairs departments are all geared towards those on the move looking for a quick meal or coffee on the run.
At the Coffee Bar customers can spend a moment to unwind with a cappuccino or café latté, while catching up on the daily news with a newspaper. Those looking to treat themselves to something extra special can even order a croissant or a delicious piece of cheesecake to go with it.
The Food Lover’s Market have taken a lesson out of the Italian’s book and added a classic Italian Pizzeria in store. Here customers can order woodfired pizzas and divine paninis made the Italian way.
To give customers a taste of the Orient, they have specially introduced an in-store Noodle Bar that serves only authentic Eastern dishes. Reminiscent of downtown Hong Kong, with meals prepared in traditional wok fryers, this unique department is your passport to some real Asian fusion.
Freshstop, Fruit & Veg City’s own fast food brand, is the place to refresh your senses with a groovy smoothie or fresh fruit salad, or fill up with a wide selection of gourmet sandwiches, made fresh each day.
The smell of freshly-baked artisan-style bread will lead you to the Bakery department. Once there, you’ll be tempted with everything from heavenly apple pie to hearty French loaves. It’s enough to please even the fussiest connoisseur. Then, for those with a healthy appetite, they have introduced a huge Hot Foods emporium where tasty hot dishes such as roast chicken, bobotie, eisbeins, spare ribs and lasagna are served.
For the health-conscious there will also be a variety of low g.i. salads, as well as other designer salads. The upstairs section offers customers the opportunity to sit down and enjoy their meal in a relaxed restaurant atmosphere. They will be open till late, so customers can enjoy breakfast, lunch or supper. If you’re in the mood for Japanese, the Sushi Bar is just the place to go.
Customers can take a seat and decide what they want as enticing delicacies, prepared by Japanese sushi masters, roll past on a bamboo conveyer belt. This is in keeping with international trends that are now all the rage in cities such as New York, Paris and London. The smells of from the Pasta Bar might just momentarily transport you to the rolling hills of Tuscany, as their chefs display their visible passion for great cuisine.
Many of the design-elements and ideas for specialist in-store departments were influenced by international trends. This makes Food Lover’s Market the first South African retail store that is able to compete with the trend-setting retail chains of Europe, North America and Asia.
Come and discover a glamourous new fresh concept in-store retail – The Food Lover's Market. With the focus on exceptionally fresh, quality fruits and vegetables and stunning interior store décor, The Food Lover's Market is truly an oasis for those who appreciate great food.
Please note that we do not take any bookings, telephone number is for enquiries only.