PRIMI Piatti Rosebank offers the typical Primi buzz with a trendy edge and, not surprisingly, attracts a definite sophisticated crowd. Efficient service means you can stop for some quality food without interrupting a day’s work.


Inspired by Italian tradition but influenced by the cosmopolitan present with Traditional, Gourmet and Comfort Food offerings. The food is a masterful display of culinary simplicity and complexity in perfect harmony, with all menu items freshly prepared from scratch using only the finest sourced ingredients. Meals are prepared with the the healthier options of preparation; with ingredients lightly sautéed, seared, grilled, cooked al dente and burgers iron-pressed ensuring the natural flavours and integrity of the ingredients are prominent.

PRIMI is all about best efforts to serve an inspired experience of exceptional food and service and of course real, healthy, value for money!


And it starts at the top. Francesco Zanasi is known for putting his all into PRIMI. “When I die, I don’t want to be remembered for running a restaurant, I want to be remembered for having changed people’s lives, having made a difference.” That’s why the restaurant’s constant electric character echoes the PRIMI philosophy - that “work is love made visible.”

The dynamic, unpretentious atmosphere at PRIMI works for both serious business talk and for social chitchat, and for everything in-between. It’s a good place for the family and an even better place for inspired get-togethers.




From Johannesburg - Follow the M1 North. Take the Glenhove turnoff on your left and proceed into this road. Turn right into Oxford Road and proceed to The Zone shopping centre.
From Pretoria - Follow the N1 towards Johannesburg. Proceed into the M1 South.
Take the Glenhove turnoff on your right and proceed into this road.
Turn right into Oxford Road and proceed to The Zone shopping centre.
From Roodepoort - Follow the N1 North towards Bryanston. Take the William Nicol turnoff and follow this road towards Johannesburg. Proceed into Jan Smuts Avenue. Turn into Jellicoe Road from Jan Smuts Avenue. Turn right into Oxford Road.


-26° 8' 41.96''


28° 2' 36.51''
Shop FF20A, The Zone Shopping Centre
Oxford Road


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Food Served
Average Price$$
Payment accepted
Trading Hours
Monday - Sunday: 09:00 - 22:00
Take Out
Secure Parking
Outside Seating
Smoking Section
Load Shedding
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